The Gist
Hailey Bieber appears in a new Rhode campaign, which was posted on Instagram today.
She promoted her brand’s upcoming product release, the Peptide Lip Boost.
Formulated with four different peptides, VBE, and konjac hyaluronic acid complex, it provides a “tingly-yet-comfy” sensation that plumps lips.
Hailey Bieber goes pantsless in her latest Rhode campaign. The skincare and beauty mogul promoted her brand’s new Peptide Lip Boost while posing in the snow.
“Gone masking ❄️,” the caption of Rhode’s latest Instagram post began. “@haileybieber wears peptide lip boost in sugarmint, our new plumping lip mask for bouncy, cushiony-soft lips.”
Rhode’s Peptide Lip Boost is formulated with four different peptides, VBE, and konjac hyaluronic acid complex, resulting in a “tingly-yet-comfy” sensation that plumps lips. The cruelty-free, vegan, and dermatologist-tested product is available to shop on Rhodeskin.com beginning February 9.
Hailey Bieber at the 2026 Grammys on February 1.
Getty
In the campaign imagery, Bieber hits the slopes in a fuzzy jacket and knit fingerless gloves, paired with bulky snow boots. She applies her new Peptide Lip Boost as she adjusts her skis.
Over the weekend, Hailey supported her husband Justin Bieber at the 2026 Grammys, where he performed and was nominated for multiple awards. On the red carpet, the couple sported a combined 162 carats of diamonds by Lorraine Schwartz Jewelry.
Hailey punctuated her strapless Alaïa gown with a silver choker featuring a 30-carat pear-shaped diamond pendant. It came with matching statement earrings totaling 20 carats, as well as a 12-carat cocktail ring.
Hailey’s little black dress included a fully sheer skirt that bared her undergarments. Her trend-setting lob was done in a slicked-back updo, while her makeup incorporated a muted mauve lip.
Justin and Hailey Bieber at the 2026 Grammys on February 1.
Getty Images
As for Justin, he added some sparkle to his custom Balenciaga suit with a 100-carat diamond-encrusted chain necklace.
The pair also rocked “ICE Out” pins in solidarity with ongoing nationwide protests against Immigration and Customs Enforcement.
The 2026 Grammys marked the couple’s first time at the ceremony in four years. Justin was up for Album of the Year for and Best Pop Vocal Album for Swag, and Best Pop Solo Performance for “Daisies.”
Justin and Hailey Bieber at the 2026 Grammys on February 1.
Getty Images
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