Erewhon, don’t make the same mistake as NBC.
Photo-Illustration: Team Coco/YouTube; Neilson Barnard/Getty Images for The Recording Academy
Hey Erewhon, Conan O’Brien has a business proposition for you. The contract between Hailey Bieber and hyperexpensive health-food chain Erewhon lapsed in November 2025, and since then the smoothie has been celeb-less. But Team Coco is ready to negotiate. On a recent episode of Conan O’Brien Needs a Friend, the podcaster offered his services to Erehwon. But it’s gonna cost them.
Apparently O’Brien has been a fan of the Hailey Bieber Strawberry Glaze Skin Supporting Smoothie, and having one about three times a week. “And your skin looks great,” Sona Movsesian interjected. Conan said he’s the perfect replacement endorser for the Strawberry Glaze Skin Supporting Smoothie because he is giving strawberry. “I have a kind of strawberry look,” he said. He also defies age. “I think we all know you need a celebrity attached to this, and it needs to be someone young,” O’Brien said. “Am I young? No, I’m not young. But also I’m one of those people you’re, like, not really sure how hold that guy is. And I behave in a very youthful manner.” And as long as we’re talking youthful, brash behavior, check out Conan’s negotiating strat for his rate: “I go in and I’d say, ‘What did Hailey Bieber get?’ They would give an amount and I’d say, ‘I get 80 percent more.’” Get ready for an already-expensive smoothie to get even more pricey.
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