Celebrities from the sports and entertainment worlds were out for the Super Bowl: Jay-Z with Blue Ivy and Rumi Carter, Chris Pratt, Jon Bon Jovi, Apple CEO Tim Cook, Kevin Costner, Travis Scott, Carmelo Anthony, Roger Federer, Adam Sandler, Cardi B, Justin Bieber and wife Hailey, Lewis Hamilton, Kim Kardashian, Kendall Jenner, Ciara, Rob Lowe, Sofia Vergara, 21 Savage, Logan Paul, Seth Rollins, Becky Lynch, Kofi Kingston, Fanatics CEO Michael Rubin, Live Nation Entertainment CEO Michael Rapino, Valkyries President Jess Smith, S.F. Giants CEO Larry Baer, California Gov. Gavin Newsom, Ty Dolla Sign, Flavor Flav, J Balvin, Carlacia Grant, Austin Rosen, Kenny G, Nicky Gathrite, Jamie Foxx, Mike McGuiness, Chase DeMoor, Jessica Alba, Austin Rosen, Sebastian Lletget, Kaytranada, Kehlani, Emile Hirsch, Tre Cool, Pedro Pascal, Karol G, Young Miko, David Grutman, Alix Earle, Becky G, MGK, Madison Bailey, Isabela Merced, Emma Roberts, Dylan Sprouse, Javonda Jones, Coco Jones and Aja Jones.
Current and former NFLers spotted included Tom Brady, Peyton Manning, Eli Manning, Emmitt Smith, Joe Montana, Lynn Swann, Travis Kelce, Jalen Hurts, Jerry Rice, Russell Wilson, Jordan Love and Garett Bolles (Walter Payton NFL Man of the Year winner) (SBJ).
Several CEOs from media companies were in NFL Commissioner Roger Goodell’s box, according to Puck’s Dylan Byers: Mathias Dopfner (Axel Springer); Sundar Pichai (Google); Neal Mohan (YouTube); Ted Sarandos (Netflix); David Ellison (Paramount); and Josh D’Amaro (incoming Disney CEO) (X, 2/8).