‘KPop Demon Hunters’ dolls coming from Mattel
Mattel turns Netflix’s biggest animated smash, “KPop Demon Hunters,” into a toy line to be released later this year.
The Netflix movie, “KPop Demon Hunters,” has become a smash hit. So it’s no surprise that toys inspired by the lead characters and members of HUNTR/X are hitting store shelves.
The newly announced toys come months after the movie’s June 2025 release. Since its release, the film was named Best Animated Feature at the Critics Choice Awards and received two Oscar nominations for Animated Feature Film and Original Song. Its song “Golden” also won the Grammy for Best Song Written for Visual Media, according to USA TODAY’s previous reporting.
Here’s a list of the “KPop Demon Hunters” inspired toys that are out or will be released.
‘KPop Demon Hunters’ Lego set
Lego announced Feb. 4 that it will launch a set based on Netflix’s “KPop Demon Hunters” this summer, with more in the works for 2027.
The company did not announce what the first set would be or how many pieces are included, but did say pre-orders will open “this spring.” The company released a video of what appears to be Derpy knocking down a flowerpot and said in a news release that the set will “will bring to life the beloved, supernatural creature from the movie.”
“‘KPop Demon Hunters’ and LEGO fans will finally get to combine their passions and immerse themselves in the world of KPop Demon Hunters through LEGO building,” Lena Dixen, a Senior Vice President at Lego, said in the release. “The movie has taken the entire world by storm, and we just couldn’t wait to work with Netflix on this one. “
‘KPop Demon Hunters’ dolls
Mattel’s “KPop Demon Hunters” American Girl dolls are available for pre-order on the American Girl website, with expected shipping by Nov. 27, 2026. The film’s three main characters, Rumi, Mira, and Zoey, are available as the dolls, each for $165. Here’s a closer look at what each doll includes:
Rumi- Lavender hair, brown eyes with shimmery eyeshadow and one silvery earring, wearing signature yellow cropped jacket adorned with graphics and spiky shoulder pads, a white crop top, jean shorts and black boots. The doll also comes with a Sain-Geom-inspired sword, Norigae tassel charm, and satin hair tie.Mira- Bright pink hair styled in high pigtails, brown eyes with custom eyeshadow and pierced ears, wearing a cropped black graphic t-shirt, black fingerless gloves, yellow skirt and black boots. The doll comes with a Gok-Do-inspired curved sword, belt loop charm, and black satin choker necklace, too.Zoey- Black hair styled in low buns with choppy bangs, also with brown eyes and shimmery eyeshadow, wearing classic teal leather crop top with black halter neck, pair of multicolored satin joggers and black porch worn on her bicep. The doll also comes with Shin-Kal-inspired knives, a yellow tassel charm, golden cuff bracelet and pair of blue and yellow sneakers.
The dolls are set to ship by Nov. 27, according to American Girl’s website.
In November 2025, Mattel released a 3-pack of Rumi, Mira, and Zoey dolls, available for pre-order, with a post-holiday release. During the two pre-order periods in November, the dolls sold out. As of Feb. 11, the dolls remain sold out.
The dolls retailed for $150 and feature the character’s iconic outfits worn during the movie’s song “What it Sounds Like.”
‘KPop Demon Hunters’ Nerf swords and more
In July 2026, Hasbro is releasing three Nerf toys inspired by Rumi, Mira and Zoey’s swords and knives:
NERF ”KPop Demon Hunters” Zoey’s Spirit Blades, $9.99- Wielded by the group’s bubbly rapper, the spirit blades look like small daggers.NERF ”KPop Demon Hunters” Rumi’s Four Tiger Sword, $14.99- The lead singer and demon hunter of the group wields the sword that inspired this 24-inch foam blade.NERF ”KPop Demon Hunters” Mira’s Curved Moon Sword, $19.99- The group’s dancer and demon hunter, Mira, wields the curved sword that inspired the 36-inch foam sword.
The toys are recommended for children ages 6 and up, according to a news release.
The toys will be sold at most major retailers starting July 15, 2026, according to the release.
‘KPop Demon Hunters’ Furby products
Hasbro is releasing the following under its Furby line:
FURBY Furblets ”KPop Demon Hunters” Derpy Tiger, $14.99- A mini Furby inspired by the look of the adorable Derpy Tiger who helps Rumi coordinate meetings with lead Saja Boy, Jinu.FURBY Furblets ”KPop Demon Hunters” Saja Boy Demon, $14.99- A Furby inspired by the Saja Boy’s demon state.
Both of the Furblets have over 45 different sound effects that can be activated by pressing their heads, heart gems, and mouths. Their ears also pop open when you press the head, and you can fold their ears over their eyes to repeat the action.
The toys can also be taken on the go and hooked onto backpacks or purses with a keychain clip.
The toys, intended for children 6 and up, will be sold at most major retailers starting July 15, 2026, according to the news release.
‘KPop Demon Hunters’ Woobles Crochet Kits
Woobles, a company known for its crochet kits that can be used to create popular characters, like SpongeBob or Spock from Star Trek, is releasing a kit inspired by Derpy Tiger and Sussie.
The kit is available for pre-order on the Woobles’ website for $90, according to Netflix. The kit is intended for beginner crocheters and includes yarn, needles, custom eyes that can be installed in the plush toy, and Derpy and Sussie-themed crochet hooks.
‘KPop Demon Hunters’ Monopoly board game
Hasbro will also release a special-edition Monopoly board game inspired by the movie, which will retail for $24.99.
The game is intended for children 8 and up, and will be available for purchase at most major retailers starting Aug. 1, according to the news release.
More merchandise available from ‘KPop Demon Hunters’
In addition to toys, the following merchandise will also debut, according to Netflix:
Funko- Funko dolls of Rumi, Mira, and Zoey, Derpy with Sussie, and Jinu are available for preorder and retail for $14.99. The dolls are estimated to ship on Feb. 20. Other Funko merchandise, like backpacks, key chains, and a card holder inspired by the characters, is also available for preorder.Amazon- Amazon is selling “KPop Demon Hunters” t-shirts (starting at $19.99 and $24.99), pullover hoodies (starting at $43.99), long sleeve shirts (starting at $30.99) and tank tops (starting at $24.99) that are now available for purchase on its website.Bershka- The Spanish clothing retailer released a line of clothing featuring shirts, sweatshirts and jeans inspired by the movie and its characters.Gap- Gap is selling shirts and hoodies for kids inspired by the movie, featuring Huntr/x, Derpy Tiger and the Saja Boys.Old Navy- Similarly, Old Navy is selling t-shirts for kids and adults featuring the movie’s iconic bands and characters.Target- On Target’s website, fans can find shirts, backpacks, friendship bracelets, pajama sets and more for kids and adults.Vans- The sneaker brand is selling high-top, low-top and slip-on shoes for kids and adults.Hot Topic- The retail chain found in malls across the country is selling pins, hoodies, shirts, totes, jewelry, satin bonnets and other accessories, including posters and a vinyl of the movie’s soundtrack.More on ‘KPop Demon Hunters’ movie
‘KPop Demon Hunters’ is an animated movie, directed by Maggie Kang and Chris Appelhans, that was released on Netflix in June. The movie, about a pop girl group, HUNTR/X, that fights demons and protect South Korea from them, was a smash hit.
The movie, which garnered over 325 million views globally in 91 days, is the No. 1 most popular film of all time on Netflix, according to Netflix’s news release.
Julia Gomez is a Trending reporter for USA TODAY and covers popular toys, scientific studies, natural disasters, and trending news. Connect with her on LinkedIn, X, Instagram, and TikTok: @juliamariegz, or email her at jgomez@gannett.com.
Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@usatoday.com.
James Powel is a national trending reporter at USA TODAY. You can contact him at jpowel@usatodayco.com.
Saman Shafiq is a trending news reporter for USA TODAY. Reach her at sshafiq@usatodayco.com and follow her on X and Instagram @saman_shafiq7.