In a major hire with implications for the entertainment business, OpenAI is bringing on Charles Porch to be VP of global creative partnerships.
Porch had been with Meta and Instagram for 15 years, where he served as the liaison between the platform and the creative community, onboarding A-listers and helping celebrities use the platform to bolster their brands and launch new products.
“From helping Beyoncé figure out how to launch an album exclusively on social media to onboarding Pope Francis to Instagram (he held my hands and asked me to pray for him) to watching creators become the next generation of entrepreneurs, the impact on culture that me and the team have been able to have is something that I take great pride in,” Porch wrote on Instagram Wednesday.
The executive is extremely well-connected in the creative and celebrity class (Mariska Hargitay, Harry Styles and Maye Musk were all guests at…