Celebrity investment in football clubs is becoming increasingly common across the sport.
Actors, musicians, athletes and online personalities have started purchasing stakes in teams around the world as football’s commercial reach continues to expand. The latest figure to join that group is YouTuber and boxer KSI.
His investment in Dagenham & Redbridge places him alongside several well-known names who already hold ownership stakes in football clubs.
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Celebrities who own football clubs
Cristiano Ronaldo — Almería
Will Ferrell — Los Angeles FC
Ed Sheeran — Ipswich Town
Ryan Reynolds — Wrexham
Michael B. Jordan — AFC Bournemouth
Matthew McConaughey — Austin FC
Snoop Dogg — Swansea City
KSI — Dagenham & Redbridge
Cristiano Ronaldo recently purchased a 25% stake in Spanish club Almería through his company CR7 Sports.
The Portuguese forward spent nine seasons at Real Madrid and remains the club’s all-time leading scorer.
KSI, whose real name is Olajide Olatunji, also entered football ownership after becoming a shareholder and strategic partner at Dagenham & Redbridge.
The East London club confirmed the investment as part of plans to expand its global profile.
Celebrity ownership becoming more visible in football
Entertainment and music figures have increasingly moved into football investments as the sport continues to grow internationally.
Their involvement often helps clubs gain wider exposure through media attention and global fan engagement.
Ryan Reynolds’ takeover of Wrexham alongside Rob McElhenney turned the Welsh club into a global story through the Welcome to Wrexham documentary.
Meanwhile, Matthew McConaughey helped launch Austin FC as one of Major League Soccer’s most recognizable teams.
With figures ranging from musicians like Drake and Snoop Dogg to actors such as Will Ferrell and Michael B. Jordan entering the sport, celebrity ownership continues to shape how football clubs build their global audiences.
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