Prince Harry virtually attended a discussion at Travalyst’s Annual Partner Convening in Berlin on Tuesday, it can be revealed. The Duke of Sussex, who last week visited Jordan with his wife, Meghan Markle, dialled in to join representatives from Travalyst’s coalition of industry partners, Board, and Independent Advisory Group.
Harry established Travalyst in 2019 to make tourism more environmentally friendly. He continues to work with the company, which aims to pave a new way to travel so that everyone can explore the world in a way that ensures cultures, places, and wildlife are unharmed and secured for many generations to come.
During the discussion, Harry reflected on what the Travalyst Coalition has achieved over the last few months.
He also discussed the importance of working together to drive meaningful change in the sector and make travel a force for good, a Travalyst spokesperson told the Daily Express.
They added: “A discussion with attendees in the room followed. This touched on the many positive impacts travel and tourism can bring, alongside hopes for how we can work together to drive the industry towards a more sustainable and resilient future in 2026 and beyond.”
Travalyst is a not-for-profit coalition of leading travel and technology companies, such as Google, Booking.com and Expedia, to provide transparent, consistent sustainability data to travellers.
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Harry has come under fire in the past for his involvement with the sustainable travel company due to he and his wife’s use of gas-guzzling private jets.
At the time, he defended himself by saying “no one is perfect” and that what is important is “balance”.
When he launched the project seven years ago, Harry said: “If conducted responsibly, tourism can benefit communities for generations. It can build schools, create jobs, strengthen safety nets – and it can create a virtuous cycle, as communities protect what promotes further tourism.”