Meghan Markle has her eyes set on “growing” her lifestyle brand, As Ever, after newly released figures showed a positive growth in recent months, the Daily Express can reveal. The Duchess of Sussex launched As Ever in April 2025 and has since released several collections and products.
Meghan’s stock includes her now viral flower sprinkles, various jams, wine, biscuit mixes and teas. While specific numbers for As Ever’s sales have not been officially released, reports this week claimed the website saw a 36% growth since October.
Newsweek gathered data from SimilarWeb, which showed that As Ever’s website saw an increase in visitors, with 196,831 visits in October and 268,200 in January. The growth appeared to be steady, with 245,982 visits in December.
Now, even without official figures, the brand is thought to be extremely satisfied with its progress and overall development, with its eyes set on continued growth and possibly expansion in the future.
The general idea is that, despite any mistakes as an early-stage business, Meghan is keen to keep on learning, improving and maintaining momentum for her brand.
As Ever only offers shipping to parts of the US at the moment. It is understood that Meghan’s team is satisfied with the brand’s organic growth in recent months and remains optimistic about the future.
An As Ever source told the Daily Express: “It’s still early days for As Ever, but the trajectory so far gives us confidence in the long-term potential if we continue to build it in the right way.
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“We remain focused on growing the brand carefully and sustainably, while listening closely to the community that has shown such enthusiasm for it.”
Meghan last year revealed that she had to place an order for one million jam jars after her previous collections sold out within minutes.
Speaking to Bloomberg’s Emily Chang in August, the Duchess spoke about how she keeps up with demand, saying: “When you sell out that quickly, it’s a double-edged sword because it’s an incredible thing to happen for any small business and any start-up up and at the same time, you don’t get the same metrics and learnings, because it’s all gone immediately. So we prepped for the second seasonal drop and 10x inventory and it sold out in a couple of hours.
“And suddenly the conversation goes from at the start of this year talking about a few thousand lids and jars to ‘We need to do a purchase order of a million’.”