Renae Smith, founder of PR and branding agency The Atticism, told the Daily Express: “If I were advising them, I would actually separate the lanes more clearly.
Harry continuing in humanitarian spaces makes sense.
“Meghan, at this point, does not feel aligned with that positioning anymore. She is clearly building a lifestyle and commercial brand.”
Ms Smith added that Harry should continue to hold the role of the humanitarian, while Meghan should stick to being an influencer.
Ensure our latest royal headlines always appear at the top of your Google Search by making us a Preferred Source. Click here to activate or just add us as Preferred Source in your Google search settings.
She said: “Stick to your lanes and allow each of them to thrive independently rather than trying to blend two very different brand identities into one blurred narrative.”
It comes as the WHO chief issued a statement on Harry and Meghan’s visit to Jordan, thanking them for their efforts.
In a post on X featuring pictures of the Sussex couple from the visit, Dr Tedros said he is “grateful” for their “generosity and compassion” and thanked them for bringing “attention to the need for sustained action”.