New Line/Nocturna’s They Will Kill You banked $1 million in previews from both Thursday 3 p.m. showtimes and Monday Mystery screenings. That’s a number that’s just under that of Ready or Not 2: Here I Come‘s $1.2M last Thursday, which went on to file a three-day total of $9M.
They Will Kill You, a Z$20M production starring Zazie Beetz and co-financed between New Line and the Skydance-owned Nocturna, is expected to a post a similar opening.
RelishMix is measuring the social media universe for They Will Kill You, which launched as the closing night film out of SXSW on March 17, at 183M, which is +18% above first installment horror genre norms across TikTok, Facebook, X, YouTube and Instagram combined. However, that figure is below the SMU reach of Ready or Not 2: Here I Come before opening at 294M. The leading social media stars for the feature are Tom Felton at 26.7M fans, Patricia Arquette now activated to 1.1M, Beetz at 827k and Heather Graham at 748k. Critical reviews on Rotten Tomatoes are at 72% fresh, a few digits below Ready or Not 2‘s 75%. No audience score yet. The Kirill Sokolov directed and co-written genre movie is in play overseas in 65 territories, including France, Germany, Italy, Australia, Mexico, Spain and the UK at 7,000 screens.
Amazon MGM Studio’s Project Hail Mary ends its first week at 4,007 theaters with $109.7M after a $6.1M Thursday, off 10% from Wednesday. The hope is that weekend 2 will emulate Dune: Part Two, which was down 44% with around $45M.
Again, there’s a little bit of spring break still in effect which is good for business, with 16% K-12 schools today and 12% of colleges off according to Comscore.
The rest of the week:
2. Hoppers (Disney) 3,675 theaters, Wk $23.9M (-46%), Total $126.3M/Wk 3
3. Dhurandhar The Revenge 987 theaters, Wk $14.1M, Total $18M/Wk 1
4. Ready or Not 2: Here I Come (Sea) 3,010 theaters, Wk $12.2M/Wk 1
5. Reminders of Him (Uni) 3,441 theaters, $11.2M (-55%), Total $36.3M/Wk 2
We’ll have more updates later.