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Bethenny Frankel knows how to make waves.
The Bravolebrity-turned-business icon recently made her Sports Illustrated Swimsuit debut at 55 years old, posing for the 2026 issue in a series of skimpy bikinis and plunging one-pieces (and looking better than ever).
“It feels like I’m showing up for women my age in a very real way,” the star told Page Six Style, after racking up record numbers of views on her social media snaps from the shoot.
“There’s this narrative that we’re somehow past our prime, and I just don’t subscribe to that,” she added. “I want women to see that you can feel messy, tired, or not your best most days, but when it’s time to show up, you absolutely can.”
Frankel said the response to the shoot has provided “validation that confidence and being true to yourself will always win.” bethennyfrankel/Instagram
Having previously walked the bikini bible’s runway at Miami Swim Week last year, Frankel said she didn’t prep as much this time around, instead sticking to her normal, everyday routine of skincare, supplements and daily walks.
“I think being consistent with my wellness routines really proved itself when I walked onto the beach for the shoot and felt ready to go,” she added of the “fun and inspiring” shoot.
Below, the star dishes on the products she used to look her best for the viral moment, from “flattering” body makeup to a lip plumper that “works immediately.”
Sungboon Editor
“These have become a staple in my routine. I find them so relaxing, I often fall asleep with one on — and when I wake up, my face is so much more hydrated and glowing.”
L’Oréal Paris
“I never go to an event or shoot without this because it gives the perfect glow. It’s lightweight, flattering and doesn’t transfer.”
RoC
“I love this because it works immediately but continues improving over time. It also has a great cooling effect and a subtle tint.”
Tree Hut
“This is a great and extremely affordable exfoliant. It leaves your skin feeling so smooth and it comes in so many amazing scents.”
Borghese
“You have to have a good clay mask in your routine. This one can be used on the entire body and draws out impurities, so your skin is prepped and ready to go.”
LMNT
“Hydration is a huge part of my routine but I don’t love drinking plain water, so these are an easy way to stay consistent while traveling or on the go.”
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.