Sony Pictures Boss Tom Rothman Urges Theater Owners to Stop Having 30 Minutes of Trailers and Commercials Before Movies Start: ‘Get Off the Ad Crack’
Posted by mcfw31
Sony Pictures Boss Tom Rothman Urges Theater Owners to Stop Having 30 Minutes of Trailers and Commercials Before Movies Start: ‘Get Off the Ad Crack’
Posted by mcfw31
36 Comments
> “Get rid of the endless advertising and substantially shorten the long pre-shows,” Rothman said on stage at the Colosseum while teasing Sony’s upcoming slate.
> He noted that frequent moviegoers now show up a half hour late to avoid all the spots (something that reserved seating has made possible). Rothman said that means many people “don’t even see the trailers” which means these “enticements [have] gone to waste.”
I don’t even leave my house until the start time.
My local amc is up to 45 minutes, its just plain disrespectful
This is no joke. The last movie I went to the theater to watch, didn’t start until 35-40 mins after the start time!
Keep the movie trailers and get rid of the non movie advertisements
And lower the price of concessions
I agree but I’m pretty sure the theater owners would clap back and say fine we’ll cut back ads if you give us a more favorable box office split.
One of the many reasons I don’t bother going to the theater and wait a couple of months tops for the home release. They don’t respect my time
I actually like trailers, but I hate ads and *really* hate the one-two punch of the Coke ad and Nicole Kidman ad that AMC plays *after* the trailers.
Id give my first born child to never see that fucking AMC Coca Cola ad they’ve been running since 2002 ever again
Good luck with that 🫡
I just hate having enough trailers and ads that I forget what movie I’m actually seeing is before it actually starts.
The limit should be three movie trailers and three other commercials max.
With how long movies are getting these days you’re looking at 3 hours in a seat. I saw Project Hail Mary today and I had to use the restroom twice during the movie. If they’re going to show 30 minutes of ads, might as well add a 10-15 minute intermission in the middle. Hell, show more ads during it, but maybe I wouldn’t miss part of the actual movie then.
he’s right.. the ads piss me off
i miss the arclight chain. they had 2 trailers tops. $15 yearly membership got you 2 free tickets around your birthday, 2 free tickets to special shows they would do, 10% off concessions, $1 off every movie ticket.
Uh shut up, I love trailers
I arrive at my seat 30 minutes after the advertised “showtime”.
I enjoy all the movie trailers.
Says the studio charging theater well beyond what a film is worth
Did you know theaters are down the cost of renting the film if it bombs?
I love the hypocrisy of a greedy studio head asking theaters to reduce ad revenue steams while charging a theater stupid prices to show their film.
How about both sides yield so everyone can benefit Mr Studio boss
Don’t get me wrong, I refuse to go to a theater with ads. Regal and AMC are blacklisted on my roaster. But I understand why they have to.
The theater I manage has only fifteen minutes of trailers/ ads. Normally about four trailers and two ads. It gets annoying when people show up thirty minutes after the start time and find out the movie is already fifteen minutes in.
Its not movie previews that keep people away, its prices and people behaving badly in theaters.
Cut the mid-trailer commercial, remove 1-2 of the 4-5 theater ads (I don’t what theater I’m at, so why are you showing multiple ads for the theater I’m currently in?) and cut one trailer. They could easily make the trailers 15 minutes and everyone would love it
My theater is so damn weird with ads.
Sometimes there’s 30 minutes of ads before the trailers start, sometimes no ads or even trailers, just straight into the movie.
Get rid of the self serving ads about the theater I’m in being the best. I’m already there for a reason.
I like the trailers. I dont like the 45 min of commercials
Yeah, long ass trailer times is not the reason people aren’t going to the theaters to see movies. It is the price of admission, and the concessions that keep people away.
Why bother when in two moths, people can watch the movies from the comfort of their own home, on their own schedule, with their own snacks that they didn’t pay 3x the cost, and best of all – no one sitting behind them talking throughout the entire movie.
I have a very effective policy of never consuming ANY product that wastes my time. You advertise to me and force me to watch your shitty ads? Blacklisted, I’ll never buy your product ever again. Congrats, you lost my business forever.
Maybe if the studios gave better percentages exhibiting, they wouldn’t have to make up operating costs through ad revenue. 🙄
I’m always bored and ready to leave by the time the movie starts. There’s been times I forgot what I was actually there to see.
I love trailers. It’s the other bullshit I could do without. But my local theater closed, so I understand you do what ya gotta do to pay the bills.
Seeing Mario with my 5 year old was brutal. Nearly 40 minutes of trailers. That’s a lot of time to add, especially for a movie drawing kids.
Stop demanding more of the ticket sales and they won’t need to find so many other sources of revenue.
Maybe make the trailers teasers instead of giving me the whole movie in 2-3 minutes. I have no interest in seeing a movie if i just saw all the plot points and a recap.
Funny how it’s pay per view, yet still has commercials.
It’s everywhere.
Some of the streaming subscriptions I feel like I spend a 1/3rd of the time watching ads and we ALREADY pay for it.
I am convinced at some point it will be more ad then program.
Stop charging me $10 for a large soda and 20 for popcorn and I’ll watch all the ads you want