One of the lingering questions surrounding Greta Gerwig’s upcoming adaptation of The Magician’s Nephew has been whether the production would retain the Narnia logo introduced during the Walden Media era, which has been used consistently for nearly two decades.
Based on a new photo from a source on set earlier this year at Cardington Studios, it now appears we may have our answer.
The logo features a stylized serif font with gently curved, storybook-inspired letterforms. It appears notably simpler than the Walden-era design, favouring a flatter and more minimal look.
It is worth noting that on-set logos are often temporary and do not always reflect the final marketing design, but they can offer an early sense of the logo’s overall style and design direction.
This would not be the first time a Narnia film has used different logo variations during production. Before the Walden-era design became the franchise’s default (even extending beyond the films to book covers, official websites, and other licensed material), an earlier version appeared in the opening credits of The Lion, the Witch and the Wardrobe and an even earlier design featured in newspaper ads.
What are your first impressions of the logo? Let us know in the comments below!