Starbucks CEO defends a $9 coffee by saying that it’s not a $10 coffee and “you get a premium experience”
Posted by mcfw31
Starbucks CEO defends a $9 coffee by saying that it’s not a $10 coffee and “you get a premium experience”
Posted by mcfw31
37 Comments
âSpecial experienceâ, yeah like updating the app to have fewer promotions and some useless tier system that takes ages? Just spitting in the face of consumers that have been customers for years
It just shows a lack of understanding and poor business model. But who am I, a lowly buyer, to say!
âLess than $10â, really overestimating willingness to pay and opportunity cost
For most of us, coffee is survival support, not a luxury. When am I going to sit around enjoying *~âambianceâ~*?
These ceos really have no idea how most of us live
He couldn’t care less lmao. The smart ones like us invested in a nespresso machine and I encourage everyone to do the same. Starbucks is full of unnecessary sugar and calories that noone really needs.
idk what starbucks he visits but I don’t have any kind of premium experience on the rare occasion that i go to the one by me
Itâs been 4 years since I stepped into a Starbucks. Once you realize how bad their coffee is , you will never go back.
The staging of that cup in front of him… I bet he drinks that coffee as much as that McDonald’s guy eat their “products”.
Nothing about Starbucks is a âpremiumâ experience.
so they shame us for spending $9 on coffee bc thatâs the whole reason young ppl canât afford houses but now theyâre saying we HAVE to have $9 coffee WHICH IS IT
Make it 9 dollars instead of 10 so people could afford it
$9 coffee?!
Hahaha premium experience for some shitty coffee. Invest in a espresso machine people (not Nespresso) and you can then have a really good cup o Joe
My nespresso machine has been giving me that experience right from home. Has this man even had Starbucks? Itâs not even luxury coffee. Itâs not very good at all
Itâs because a lot of rich people are buying your $9 coffee, but I can assure you that the middle and lower class are going to be dropping that âpremiumâ experience.
Every time Iâve gotten an iced coffee or latte there is tastes watered down to hell
This man’s compensation package is almost $100M. Of course $9 is practically nothing to him, and he can’t fathom why someone wouldn’t just do it.Â
I am a Starbucks barista (unfortunately) and it is an unbelievably frustrating company to work for. Calling Starbucks a âpremiumâ experience is just insane, weâre literally the âfast foodâ of the coffee industry. Also, speaking from experience, $9 is on the low end for a Starbucks coffee these days. Most peopleâs orders for a single drink are anywhere from $11-$13. đ
This is the same man that save Chipotle after their food poisoning disaster. Something tells me lightning isnât striking twice.Â
What PR departments keep letting their CEOs in front of cameras? Itâs a disaster every time.
Meanwhile in CostcoâŚ
Say, âexperience,â one more time.
Eat the rich
Starbucks is just a worse version of a good coffee shop. These people really are from outer space.
What experience am I getting sir?
Thereâs a Starbucks in front of my building and the drive thru is ALWAYS full. Why canât ppl make coffee at home? And literally in the same block thereâs a local coffee shop with drive thru and it always has 1-2 cars. I donât get it tbhÂ
Why he look like a wax figure
What the hell is a âpremium experienceâ at Starbucks?
I’m so tired of being CEOsplained to
Starbucks is really bad coffee tho, here in Europe the only times iâve entered those establishments was for their refresha
Just popped in to say that referencing income brackets as âin either of those cohortsâ is one of the craziest corporate jargons Iâve ever heard iml.
And Iâm in corporate.
What does this man think is happening inside Starbucks
Union bashing Starbucks wants us to spend money on their burnt coffee while they canât even spend their money to give their employees a livable wage
In what world is their coffee 9 dollars I just went on ubereats and itâs like 40 cents more than mcdonaldâs. Like I donât even care about starbucks, but itâs their espresso dessert in a cup drinks that are that much – which is a completely different thing. Like you would have to be REALLY living in your own privileged bubble to complain that your âfancyâ âpremiumâ macchiatos are too much lmao. But people ACTUALLY think their coffees cost that much and I guess this isnât helping so whatever lol.
I can’t imagine why anyone would go to a Starbucks in a larger city where there’s nice coffee shops every few blocks. It’s certainly not for the “premium experience.”