The REAL reason Vanessa Hudgen’s Know Beauty struggled 😱 #beauty #business #shorts

    How did Selena Gomez build Rare Beauty into a billion-dollar beauty empire while Vanessa Hudgens’ Know Beauty struggled to find its footing? 💄

    Today, we are breaking down exactly how Selena Gomez crushed Vanessa Hudgens in beauty. First, Vanessa Hudgens had a beauty line called Know Beauty, but the original launch faced a massive hurdle: it required customers to submit a sample of their DNA just to order skincare. 🧬

    Meanwhile, Selena Gomez took a completely different approach with Rare Beauty. Watch to see the mistake that cost KNOW Beauty its momentum and how Selena dominated the industry.

    Have you tried either beauty brand? Let me know what you think in the comments below!

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