The Gist
Meghan Markle debuted a major change to her Instagram account for the first time on May 11.
The Duchess of Sussex posted a new As Ever video highlighting some of her luxury lifestyle brand’s most popular offerings.
Fans also noticed that Meghan showed off a refresh on her As Ever website, hinting at new updates to come.
Meghan Markle is embracing the spring motif of new beginnings with a telling refresh. On May 11, the Duchess of Sussex returned to Instagram with a new As Ever promo video, just days after celebrating her son Prince Archie’s 7th birthday with a sweet cameo from Prince Harry—and eagle-eyed fans noticed a major switch-up on her social media profile.
Meghan Markle’s new Instagram profile photo
Credit: Instagram/Meghan Markle
As Meghan highlighted As Ever’s lifestyle offerings in the new footage, she also decided to swap out her black-and-white Instagram profile photo—an image of her laughing while wearing a white sleeveless plunging dress and her black hair styled in effortless side-parted curls that she’s had since she returned to Instagram on January 1, 2025 after a five-year hiatus.
Meghan, Duchess of Sussex serves lunch at McAuley Community Services for Women, a women’s homeless and family violence shelter, on April 14, 2026 in the Footscray suburb of Melbourne, Australia
Credit: Getty Images
Meghan also hinted at updates to come for her As Ever brand, which comes after Netflix officially ended its partnership with the luxury home goods company on March 6. As Ever will now operate independently under Meghan’s leadership, and she teased a new era for her brand with a fresh website look.
Prince Harry and Meghan Markle visit the Royal Children’s Hospital in Melbourne on April 14, 2026.
Credit: Getty Images
As Ever’s website—which originally launched last February with a homepage photo of the With Love, Meghan star and her daughter Princess Lilibet walking through a grassy field with the Pacific Ocean in the backdrop—now features clips from the brand’s latest video.
In the clip, the Suits alum can be seen wearing a parade of quiet luxury-coded outfits as she strolls through an orchard, eats a raspberry, smells freshly-cut flowers, and flips through a book. As Ever’s elevated home products, including its honey and its jam flavors, are also woven into the promotional material.
“Welcome to the World of As ever,” the mom-of-two captioned the video on Instagram. “What began with fruit from Meghan’s garden, simmered into preserves in her home kitchen, has inspired our curated collections to bring surprise and delight to your every day.”
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