The Feed Is Fake: That “viral” song, movie, meme, influencer, and celebrity drama was probably the product of a stealth marketing campaign. About 90% of what you see on the internet is advertising in disguise. (New York Magazine)
The Eric Adams thing makes sense, manâs been corrupt his whole mayoral career
itmecrumbum on
the whole ‘if you’re not doing it, you’re behind’ mantra and mentality is so fucking disgustingly foul and corrosive. the way it just falls out of these ghouls mouths like rotted teeth.
phone-alt on
Reddit is not an exception to this. I think everyone has noticed the bots getting worse and worse.
Difficult_Deer6902 on
Well yes, and I think itâs even more interesting for opinion based viral marketing or music pushes. Those are things that you dont necessarily have to disclose because youâre often not selling a physical product.
tangerime on
your brand name is dumb, I read it as flu-de-fee. and thatâs all dyslexic bilinguals have to say about that
bebe_inferno on
Geese (the band) def had this going on for a minute
MarsScully on
I long for the days of chronological feeds
Also, this feels particularly obvious with pop songs. The majority of the songs that chart donât match their popularity in terms of quality at all
Fuzzy_Move on
I think people can usually recognise bot comments, except when it comes to their favourite. It’s an interesting blind spot.
 I’ve seen people get into arguments that their fave is the exception even though there’s enough proof (days old account, multiple key words or phrases repeated across comments praising the subject in a very specific manner).Â
No babe, even your fave wants to drive a narrative and this is what they’re doing.Â
SpicyAfrican on
Stealth marketing happens a lot with influencers. I believe the law is you have to add an #ad hashtag or make it known that itâs an ad but the amount of couple-influencers that just *love* to go to Target, or prank each other with a supplement in full view, or their favourite restaurants are all chains like Panda Express, or have some sort of âme dancing to Xâs new album for three days straightâ video makes it so clear that theyâre paid. Most recently the MJ biopic had reels/tiktoks ahead of release with captions like âme when THAT song playsâ and then post-release a bunch of similar âreactionsâ. Itâs so obvious since Instagram will push content it thinks you want to see and once you watch a few of these back to back you see the obvious trends.
katebushcartwheel on
100% what happened with Anora.
Such_Detective_6709 on
Iâve noticed this even here. Sudden coverage of every move certain celebrities make when I hadnât heard word A about them before, but my algorithm is sure Iâm going to care what they wore.
DebateObjective2787 on
Yep. Like Gayle’s ABCEDFU was all a marketing stunt.
FriendlyDrummers on
“according to [kalshi/polymarket/the betting marked/etc.]…” ENOUGH !! I think it’s just advertisingÂ
NefariousGooch on
Joe Lim, who got caught downloading CP to a dead-net server?
Joe Lim, the pedophile?
Wow I canât wait to read what he says.
Electric-Sheepskin on
As someone who doesn’t follow pop culture that much, some of it is really obvious on Reddit. Like when suddenly everyone is talking about something or someone in a very specific way, you have to wonder.
And it’s really interesting to see what looks like real people jumping on the bandwagons, especially if it’s something hateful. It’s fascinating to see how quickly people will jump on those bandwagons either in favor of or against certain types of people, and how vigorously they will defend those positions that were created and planted in their heads by a marketing team.
lizzy-stix on
I read this earlier on the indie music sub, and the end where the guy said this isnât gonna work much longer because everyone will soon realize everything on the internet is sus and start thinking itâs all fake anyway AND THEN transitions into how their next move is to target AI platforms to manipulate them into regurgitating the info they are paid to disseminate which will in turn âââteachâââ humans⌠like it sent literal chills down my spine and then depressed me for the rest of the day. These people are evil and they helped destroy the promise of the internet. And they donât even care.
captainwondyful on
This is how we got Minions đ
Strict-Brick-5274 on
100% and this is why it’s all generally shit.
Like nothing online is real. It’s just the biggest time waste. The internet if the early 2000s was actually fun and creative. Now it’s just as after ad.
Olyway on
If only there as a way to require everyone whoâs being paid to advertise make that clear, and a public group of people with the ability to apply those rules in spaces used by the public. Oh well.
LostHero50 on
Every time you subconsciously notice a celebrity, major corporation, or product being mentioned an unusually frequent number of times, itâs almost guaranteed to be a PR or advertising campaign. For a long time people acted like this was a conspiracy but the Blake Lively case kinda exploded that notion.
I donât think the 90% number is a hyperbole at all, legitimately everything we see online is stealth advertisement. Yesterday half my Twitter feed was ârealâ accounts buying jerseys off Fanatic and touting the sale.
FoxThin on
Storytimes! A whole story about a cheating husband like, ” He was away on business and I saw he booked his trip with PRICELINE.COM cheating piece of shit.”
Its so insidious, I rarely notice it.
Edit: I wasn’t paid for this. I’ve never used priceline. I probably got Floodifyed into mentioning them đ¤Śââď¸
8rand0m on
We been knew
Nkosi868 on
This whistleblower is comfortable outing politicians that they worked for, but a âtop 5 artistâ is a step too far.
What a dystopian existence weâre in right now.
Chemical_Butterfly40 on
BuddyLegsBailey on
That’s why people need to be careful with this new belief that they’re better off getting their news from social media, than they are from mainstream media
25 Comments
The Eric Adams thing makes sense, manâs been corrupt his whole mayoral career
the whole ‘if you’re not doing it, you’re behind’ mantra and mentality is so fucking disgustingly foul and corrosive. the way it just falls out of these ghouls mouths like rotted teeth.
Reddit is not an exception to this. I think everyone has noticed the bots getting worse and worse.
Well yes, and I think itâs even more interesting for opinion based viral marketing or music pushes. Those are things that you dont necessarily have to disclose because youâre often not selling a physical product.
your brand name is dumb, I read it as flu-de-fee. and thatâs all dyslexic bilinguals have to say about that
Geese (the band) def had this going on for a minute
I long for the days of chronological feeds
Also, this feels particularly obvious with pop songs. The majority of the songs that chart donât match their popularity in terms of quality at all
I think people can usually recognise bot comments, except when it comes to their favourite. It’s an interesting blind spot.
 I’ve seen people get into arguments that their fave is the exception even though there’s enough proof (days old account, multiple key words or phrases repeated across comments praising the subject in a very specific manner).Â
No babe, even your fave wants to drive a narrative and this is what they’re doing.Â
Stealth marketing happens a lot with influencers. I believe the law is you have to add an #ad hashtag or make it known that itâs an ad but the amount of couple-influencers that just *love* to go to Target, or prank each other with a supplement in full view, or their favourite restaurants are all chains like Panda Express, or have some sort of âme dancing to Xâs new album for three days straightâ video makes it so clear that theyâre paid. Most recently the MJ biopic had reels/tiktoks ahead of release with captions like âme when THAT song playsâ and then post-release a bunch of similar âreactionsâ. Itâs so obvious since Instagram will push content it thinks you want to see and once you watch a few of these back to back you see the obvious trends.
100% what happened with Anora.
Iâve noticed this even here. Sudden coverage of every move certain celebrities make when I hadnât heard word A about them before, but my algorithm is sure Iâm going to care what they wore.
Yep. Like Gayle’s ABCEDFU was all a marketing stunt.
“according to [kalshi/polymarket/the betting marked/etc.]…” ENOUGH !! I think it’s just advertisingÂ
Joe Lim, who got caught downloading CP to a dead-net server?
Joe Lim, the pedophile?
Wow I canât wait to read what he says.
As someone who doesn’t follow pop culture that much, some of it is really obvious on Reddit. Like when suddenly everyone is talking about something or someone in a very specific way, you have to wonder.
And it’s really interesting to see what looks like real people jumping on the bandwagons, especially if it’s something hateful. It’s fascinating to see how quickly people will jump on those bandwagons either in favor of or against certain types of people, and how vigorously they will defend those positions that were created and planted in their heads by a marketing team.
I read this earlier on the indie music sub, and the end where the guy said this isnât gonna work much longer because everyone will soon realize everything on the internet is sus and start thinking itâs all fake anyway AND THEN transitions into how their next move is to target AI platforms to manipulate them into regurgitating the info they are paid to disseminate which will in turn âââteachâââ humans⌠like it sent literal chills down my spine and then depressed me for the rest of the day. These people are evil and they helped destroy the promise of the internet. And they donât even care.
This is how we got Minions đ
100% and this is why it’s all generally shit.
Like nothing online is real. It’s just the biggest time waste. The internet if the early 2000s was actually fun and creative. Now it’s just as after ad.
If only there as a way to require everyone whoâs being paid to advertise make that clear, and a public group of people with the ability to apply those rules in spaces used by the public. Oh well.
Every time you subconsciously notice a celebrity, major corporation, or product being mentioned an unusually frequent number of times, itâs almost guaranteed to be a PR or advertising campaign. For a long time people acted like this was a conspiracy but the Blake Lively case kinda exploded that notion.
I donât think the 90% number is a hyperbole at all, legitimately everything we see online is stealth advertisement. Yesterday half my Twitter feed was ârealâ accounts buying jerseys off Fanatic and touting the sale.
Storytimes! A whole story about a cheating husband like, ” He was away on business and I saw he booked his trip with PRICELINE.COM cheating piece of shit.”
Its so insidious, I rarely notice it.
Edit: I wasn’t paid for this. I’ve never used priceline. I probably got Floodifyed into mentioning them đ¤Śââď¸
We been knew
This whistleblower is comfortable outing politicians that they worked for, but a âtop 5 artistâ is a step too far.
What a dystopian existence weâre in right now.
That’s why people need to be careful with this new belief that they’re better off getting their news from social media, than they are from mainstream media