Varun Dhawan’s Hai Jawani Toh Ishq Hona Hai, directed by David Dhawan, collected Rs. 3.25 crore on its Day 4 (Monday). The movie registered a 58-60 per cent drop from the opening day. That’s a big drop to say so. The comedy drama took its running cume to Rs. 27 crore nett at the Indian box office.
Based on current trends, the movie is looking to wind up its first week around the Rs. 35 crore mark. Co-starring Pooja Hegde and Mrunal Thakur, Hai Jawani Toh Ishq Hona Hai will face a new challenge from Imtiaz Ali’s Main Vaapas Aaunga from the second weekend.
The rom-com genre and mid-scale films are struggling in the post-pandemic times in general. One of the prime reasons is the erosion of the theatrical base by digital platforms. The current 8-week OTT window is directly undermining the theatrical business, conditioning audiences to simply wait for the streaming release. The makers need time to elongate the window to somewhere around 6 months and make the wait inconvenient for the audience. Otherwise, the genre is already suffering.
Box office collections of Hai Jawani Toh Ishq Hona Hai are as follows:
Day
Box Office
Day 1
Rs. 7.75 crore
Day 2
Rs. 7.50 crore
Day 3
Rs. 8.50 crore
Day 4
Rs. 3.25 crore
Total
Rs. 27.00 crore nett
Stay tuned to Pinkvilla for more box office updates.
DISCLAIMER: The box office figures, opening-day forecasts, and lifetime collection projections mentioned in this article are subjective trade estimates compiled from various commercial parameters, advance trends, and market sentiment. These are purely analytical tracking figures and do not constitute actual, finalised collections or certified accounting statements. Pinkvilla does not make any representation or warranty, express or implied, regarding the pinpoint accuracy or completeness of these projections. No statement in this article is intended to defame, harm, or malign any individual, production house, artist, or commercial entity involved in the making of the film.
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