World Cup introduces first mid-match commercial breaks, angering fans

    Posted by toronto_star

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    10 Comments

    1. The Atlanta Olympics kicked off the now-common Olympic greed fuckery. Now this. Why does the US have to fuck everything up? I hope soccer fans put FIFA on blast.

    2. > The Fox Sports feed, shown on TSN in Canada, even missed some of the game action during the second half of the opening game. After Raúl Jiménez’s 67th-minute goal, the network quickly transitioned into the hydration break but did not cut back to the pitch until play had already resumed, forcing fans to miss about 10 seconds of the action.

      FIFA saw the greedy stop and go advertising profit machine that American sports leagues have and wanted some of that action.

      And of course they bungled it.

    3. Literally soccer is known for its 45+ minutes of uninterrupted greatness save for scheduled water breaks. Why the fuck must we ruin everything so that we can acheive trillionaires 

    4. RichAbbreviations966 on

      If it’s at halftime, sucks but what can you do. Showing commercials during the match is like a fucking war crime. There is shit you don’t do, and you don’t put a commercial in the middle of a soccer match