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    Levi’s is now using this “wrapped” logo as their Instagram profile pic (since they aren’t an official sponsor of the FIFA World Cup, Levi's was asked to hide its logo on Levi's Stadium)
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    Levi’s is now using this “wrapped” logo as their Instagram profile pic (since they aren’t an official sponsor of the FIFA World Cup, Levi’s was asked to hide its logo on Levi’s Stadium)

    Levi’s is now using this “wrapped” logo as their Instagram profile pic (since they aren’t an official sponsor of the FIFA World Cup, Levi’s was asked to hide its logo on Levi’s Stadium)

    Posted by mcfw31

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    24 Comments

    3. DistractedByCookies on

      That’s actually quite clever…how to use not being allowed to advertise to actually advertise.

    6. ElBorracho2000 on

      FIFA making stadiums change their names just because many are not official FIFA sponsors is so idiotic

    8. halfemptyoasis on

      I’m hardly going to celebrate or rally alongside a company to try and make even more corporate slop at an already extremely corporate event.

    9. tadayou on

      I hate FIFA like anyone else, but this is actually one of the good rules they have: During a tournament, stadiums may only carry the name of their city or location (clean venue rules and venue neutralization).

      It is not directly related to a company being an official sponsor or not, although it plays a role that unauthorized brand names on stadiums may devalue sponsorship deals with FIFA.

    11. Difficult_Deer6902 on

      They should have wrapped it in a denim looking sheet for the elevated brand experience lol

      Note: Better yet they should have supplied the stadium with a custom cover made of multiple Levi jeans.

    13. teddybonkerrs on

      Wouldn’t FIFA forcing the stadium to cover up its name be a violation of the stadium’s naming rights contract? That seems stupid to open yourself up to a lawsuit like that.

    17. Citydweller4545 on

      Next thing you know they buy all the billboards on the way to Levi stadium and “reveal” their new logo. lol

    21. JozuJD on

      They called MetLife Stadium The “New York New Jersey” stadium. wtf is that!? And why!??

    23. Diligent_Highlight63 on

      I wonder if Gillette stadium will do something similar. I was told they had to be called the “Boston” stadium so idk how levi’s gets to keep their name