English heavy metal legends Iron Maiden have reportedly sold a 50% stake in the band to Sweden’s Pophouse Entertainment.
According to Billboard, the deal encompasses “publishing and master music rights, and a stake in their name, image, and likeness (NIL) rights.” Terms of the purchase were not disclosed.
Launched roughly 50 years ago, Iron Maiden have sold more than 100 million albums in that time and remain a premium draw on the live circuit. The band’s most recent album, 2021’s Senjutsu, debuted at No. 3 in the U.S. and No. 2 in the UK.
Pophouse CEO Jessica Koravos shared the following with Billboard:
“We are 50-50 partners with the band, and the plan is that we’re going to work together turbo charging Maiden’s plans for the future. With Pophouse, we’re always thinking around the visual identity and … there’s lots of world building that’s possible both in [Maiden’s] artwork, but also in the storytelling within the songs. The heavy metal genre, especially with the addition of Eddie, lends itself to a treatment potentially in the world of horror.”
Meanwhile, Iron Maiden manager Rod Smallwood issued this:
“I am very excited about our relationship with Pophouse and the ability we now have to pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped. The interest in the band has never been bigger and [with] this strategic partnership … the fans can be assured there is a great deal more to come for Maiden, and Eddie will rule, OK!”