Disney has unveiled details about what fans will experience on the show floor during D23, including their largest Imagineering: Horizons pavilion in history.
D23 Show Floor Experiences
Each studio of The Walt Disney Company will be represented on the expanded show floor.
The Disney+ Hulu Experience brings streaming to life with a signature 4D theater, exclusive merchandise, a collectible mystery pin quest, and personalized subscription support alongside immersive photo opportunities inspired by Percy Jackson and the Olympians, FX’s American Horror Story, Camp Rock 3, The Simpsons, Only Murders in the Building, Marvel Television’s VisionQuest, and more.
Marvel Studios will offer Marvel Studios’ TVA Experience: Your Next Assignment. Fans will join the Time Variance Authority (TVA) and step into the Marvel Cinematic Universe in an immersive walkthrough experience across different worlds, both familiar and new.
The Lucasfilm pavilion returns with an array of photo ops, props, and costumes from current and upcoming Star Wars stories. Guests will also have the opportunity to join fireside chats with the filmmaking teams behind some of their favorite Star Wars shows and movies. D23 attendees will be among the first to see LEGO Star Wars: The Mandalorian during a special screening at the Anaheim Convention Center.
Pixar Animation Studios and Walt Disney Animation Studios are joining forces for an animation experience on the show floor, inclusive of a special celebration of Pixar’s 40th anniversary. Artist demonstrations, autograph signings with filmmakers, fan giveaways, and interactive displays featuring the latest films including the upcoming Disney’s Hexed and Disney Animation’s Frozen 3, as well as Disney and Pixar’s Gatto and Incredibles 3.
Mundo Pixar: The D23 Experience, presented by Disney Rewards Visa® Cards from Chase, will bring a special preview of its globally touring immersive exhibition to the event, inviting guests to step inside their favorite Pixar stories. From photo moments to a dedicated merchandise shop, guests will experience life-size sets inspired by some of the studio’s most beloved films.
Inspired by the beauty of the Avatar films, the Avatar Experience welcomes guests to journey through the wonders of Pandora. Step into a lush, bioluminescent world, experience an immersive 4D moment, and explore a gallery of film artistry that showcases the craftsmanship behind bringing the Na’vi culture and Pandora to life.
At select times throughout the day, Bluey and Bingo will be available for photos in The Bluey Movie booth. Reservations are required for a chance to meet Bluey and Bingo.
Guests can also celebrate the new Simpsons movie—in theaters September 3, 2027—with photo moments.
Imagineering: Horizons, the largest Disney Experiences pavilion to date, will showcase the progress shaping Disney Parks around the world. This exclusive experience gives an up‑close look at the people, the process, and the possibilities brought to life by Imagineers.
Walt Disney Archives: Uncrated makes its debut on the show floor and invites fans to explore the vast and hidden warehouses of the Walt Disney Archives. Guests will have the chance to explore themed displays featuring shipments of iconic props, costumes, and puppets from some beloved films, television series, and theme parks.
In advance of the Super Bowl on ESPN and ABC this season, fans can experience ESPN’s immersive “We’re Going to the Super Bowl!” activation, featuring photo opportunities, stadium-inspired environments, a confetti-filled victory celebration, and keepsake digital content and giveaways, including an exclusive ESPN Super Bowl D23 pin.
Disney Theatrical Group will spotlight its expanding portfolio of live experiences, from Broadway productions and arena tours to immersive experiences, through a showcase featuring authentic sets, costumes, props, concept art, and dynamic video content. The experience will offer fans exclusive first looks at upcoming projects, behind-the-scenes demonstrations, and live presentations led by hosts including Disney on Broadway star Ryan McCartan.
The Disney VoluntEARS pavilion will invite attendees to lend a helping hand as Honorary Disney VoluntEARS in different projects, assembling 8,000 kits per day for a charitable organization. On Friday, August 14, guests build wish kits for children with upcoming Disney Wishes in collaboration with Make-A-Wish; on Saturday, August 15, fans will assemble welcome kits for military families with Blue Star Families; and on Sunday, August 16, attendees will put together Disney-themed activity kits for children in hospitals with the Starlight Children’s Foundation. Participants will cap off the experience with a photo opportunity as they exit the pavilion.
The Disney Music Group booth invites guests into an interactive, music-filled environment. A classic radio booth hosts scheduled on-air appearances, where some beloved Disney personalities from across the company join for exclusive interviews tied to the event—and guests can step up to the microphone to record their own “Be Our Guest” segments with selected recordings eligible to be featured on the Disney Hits SiriusXM channel. A dedicated Disney Concerts area gives guests an up-close look at costumes from The Descendants/Zombies: Worlds Collide Tour, while additional interactive moments include photo opportunities, prize wheel giveaways, and new exclusive offerings from Disney Music Emporium.
The immersive walkthrough experience Lights, Camera, Sparkle! Presented by Disney Consumer Products will feature photo opportunities across two—one filled with unique Mickey & Friends and snack-inspired elements and another inspired by Stitch and Angel’s hit “Glitter Glide” music video.
Throughout the show floor, sponsors will also offer activations and experiences:
Chevrolet: Celebrate 20 years of Disney and Pixar’s Cars with Chevrolet. Stop by to see the Chevrolet Colorado and Bolt in Cars-inspired wraps, take pics with Lightning McQueen and Mater, score an exclusive canvas tote giveaway, and watch Trevor Carlton from Disney Fine Arts paint Chevy hoods live.
Heinz: Explore the world aboard the HEINZ Flavor Ferry, sample globally inspired sauces, and snap photos across four regions. Be among the first 570 flavor explorers each day to secure a limited-edition “it’s a flavorful world” pin, while supplies last.
Honda: Step into the magic of Disney Animation’s Encanto with Honda. Dance alongside your favorite characters at the photo opportunity, collect commemorative buttons, and explore the Honda Odyssey and Acura MDX inspired by the spirit of family and adventure.
M&M’S®: Step into the spotlight and “Be A Hero” with M&M’S® characters as they audition for the Marvel Universe with photo booth moments, sampling, M&M’S® Marvel Mini Poster Fan Packs giveaways, and more.
For the first time ever at D23: The Ultimate Disney Fan Event, fans can enjoy the interactive Topps Chrome Disney experience and exclusive trading card offerings.
Traders and gamers can also experience exclusive product offerings, accessories, and photo ops with Wizards of the Coast’s debut booth themed to Magic: The Gathering | MARVEL Super Heroes, and Ravensburger’s interactive Disney Lorcana TCG booth.
Other offerings include interactive photo ops with Marvel Legends role play items and the new Ultimate Grogu animatronic from Hasbro; D23 exclusive mini backpacks, mystery blind box tees, and more from Loungefly; bead kits, bag charms, and more inspired by Disney characters from Little Words Project; gameplay demos of Toy Story: Retro Round-Up and Toy Story 3 Complete Edition and an exclusive pin offering from Atari; an interactive light-inspired personality quiz from Citizen; a prize-packed claw machine, Jibbitz™ charms trading station, and new merchandise from Crocs; a never-before-seen collection of Disney charms, including charm mystery boxes from Pandora; and more.
Celebrate 125 years of the life of Walt Disney by exploring Walt’s family stories from The Walt Disney Family Museum in San Francisco, Walt Disney Hometown Museum in Marceline, and the Walt Disney Birthplace in Chicago. See displays of Walt’s famed classic vehicles from the Walt Disney Archives; reflect on Disney Legends of the past who worked alongside Walt; meet other friends of D23 including the Disneyana Fan Club; and more.
New experiences at the Anaheim Convention Center include the Disney Experiences Auction – Rare and Remarkable Finds display room on the second floor, the Disney x F1 Mickey car, as well as activations from Disney Cruise Line, Disney Vacation Club, and Adventures by Disney.
Some of the most prominent names from across the worlds of Disney will be onsite to meet with guests at Talent Central presented by M&M’S that will be open each day on the show floor of the Anaheim Convention Center. Various Disney artists—including incoming Disney Legend Eric Goldberg; Disney Legend Mark Henn; Pixar’s Chief Creative Officer, Pete Docter; and current and former Imagineers—will be available to sign exclusive lithographs, fine-art prints, posters, and other art related to their projects. Stars from award-winning series and shows will be at the event to meet fans, including the stars of Percy Jackson and the Olympians, Camp Rock 3, Bob’s Burgers, The Proud Family, The Simpsons, Phineas & Ferb, and the Pros from Dancing with the Stars.
Readers of all ages will also have the opportunity to have their books signed by authors including Bob Weis, former president of Walt Disney Imagineering, and Disney Legend Joe Rohde, as well as meet the official voices of Mickey Mouse and Minnie Mouse, Bret Iwan and Kaitlyn Robrock, and artists from Disney Lorcana Trading Card Game, Magic: The Gathering | MARVEL Super Heroes, Pin Trading, merchandise, and more.
For the first time, Fandango will serve as the presenting sponsor of the Spotlight Stage, which will return to the show floor with a full lineup of panels, interviews, presentations, musical performances, and interactive experiences. Featured programming will include Fandango Front Row, where Disney filmmakers and talent will join Fandango hosts for exclusive live conversations. Fans will hear firsthand about the creative process, the inspiration behind beloved Disney stories, exciting upcoming projects, and the magic that brings them to life. Throughout the day, guests can take part in demonstrations and lessons in voice acting, sketching, dancing, and more on the Spotlight Stage presented by Fandango.
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