KOURTNEY KARDASHIAN IS IN TROUBLE

#kourtneykardashian #lemme #spillsesh

Let me get into this mess cuz Courtney Kardashian has found herself getting called out for the Vitamin and supplement line that she launched back in 2022 called lemi the gummy supplements are vegan gluten-free and non-GMO the products are free of artificial sweetener synthetic colors and sugar alcohols and come without corn

Syrup glucose syrup gelatin or palm oil but recently one Tik Tok user has called out the brand after doing some research and after explaining what’s in these gummies the Commons have been calling out lemy for just being elevated candy with little to no effects the brand offers several products at the moment

You can even bundle the products but they have a sleep gummy one that claims to be a fat burner one for your hoo-ha a de bloater gummies for your hair skin and Nails a gummy for energy one to be chill one to be focused they sell a prenatal and a glucose and craving

Support capsule and several of the gummies also do come in capsule form as well so they have a lot going on here and all the products range from $25 to $40 and Courtney in the past has faced some backlash I’ve talked about this one before but when she released ly purr she

Was met with a lot of comments about it because this product is designed for yuha if you know what I mean and gynecologists were posting on social media warning people not to purchase this product and saying it’s wrong of her to be spreading the message that

People need to change the taste or the smell of the privates people were commenting all over her Instagram and L’s Instagram at the time saying that she needs to stop pushing this toxic message and making people feel insecure like there’s something that they need to fix about themselves and if someone

Really thinks there is something wrong they need to go to the doctor and not look towards Courtney Kardashian for advice on their hooa but the product Still Remains on their website over a year later so clearly the backlash wasn’t getting to them but now they found themselves in some more hot water

With the effectiveness of these products despite the fact that the website even promises real results from their gummies now the thing about lemi is that the marketing has been on point for this brand they really have been pushing this brand out to be this effective C and aesthetic vitamin and supplement company

They have a ton of advertisements done on Tik Tok Instagram all catering to a young audience who seem to want to try what Courtney has to offer they’re also sold in a ton of places such as Ulta Amazon Target they’re even sold on revolve their campaigns are colorful and

Fun and certainly trying to catch the attention of potential consumers and people have been praising how they’ve been doing things in this department let me the brand by Courtney Kardashian do the best emails that I have seen in years the flow the Aesthetics it’s just it’s Perfection so whoever is behind all

Of this is stunning I love talking about marketing done right and lemy by Courtney Kardashian really is done right when you go to the site first there’s an email popup to get your information and then The Branding on the website is just chef’s kiss it’s all ada8 compliant it’s simple but it’s fun

And it’s a pop of color that grabs attention the hierarchy of information on the website is great it quickly goes into the products first of all we have to start with this insane custom packaging The Rim the little divots in the rim that have to be custom made for

Limi and then the top looking like the vitamin the way that’s going to stand out on a shelf and differentiate itself from the competitors is insane but definitely my favorite part is the name the way that the limie chill the let me Focus the way that is used into every

Single product is really genius like when you go to their website it’s like let me get real results and they use it in every single aspect of their brain they launch a new product let me glow let me burn the brand has also gotten a lot of praise for simplifying what each

Vitamin or supplement is supposed to do like instead of saying that there’s melatonin in the product they’re calling it let me sleep which is the function the product is supposed to help with marketing the product in a much simpler way which people are saying just grabs the attention of people that are walking

Through the store or shopping online okay let me tell you why I’m obsessed with the product packaging for Courtney Kardashian’s brand ly so I work in a cpg space in brand and strategy so I pay really close attention to Brands product and packaging so in marketing there’s

This concept of jobs to be done which essentially means to understand customer motivations you need to understand what job they’d be hiring your brand to do for them so for example if you go to the store and you buy this Nature’s made melatonin you’re not hiring Nature’s

Made to give you melatonin you’re hiring them to help you sleep so in 2014 when Oli vitamins was founded they really disrupted the vitamin and supplement category because they instead of marketing it as the functional ingredient they marketed it as the job that you were hiring them to do so

Instead of melatonin it was sleep it went on to be acquired by Unilever for what I assume is probably a lot of money but the lesson here is what ly is doing is essentially taking a winning Playbook written by Ali and just modernizing it for a new audience they’re clearly

Communicating the occasion or job on the front of the package they’re using language that resonates with a female audience like let me purr and these bottles are so gorgeous it actually looks like something you’d want to put on your countertop and I must say the packaging for this brand is aesthetic I

Mean it looks nice it looks expensive but it sounds like what you’re paying for is really the bottle and the gummy like the whole design of everything that’s going on here is really what you’re paying for and not the actual product that you are consuming because

To get into the criticism this brand has gotten it all started when the account B better company started posting on Tik Tok making a video exposing lemi this creator has been examining tons of influencers and their careers on their page and this time it was lem’s turn in

The beginning he said he was actually going to do a video about how great the marketing has been for this brand but things took a turn when he actually started looking into the ingredients of the products and quickly his opinion on the company changed and he wanted to

Warn others what he had found I have a master’s degree in Botanical medicine and today I’m going to use it to expose why this brand by Courtney kashian is one of the biggest scams I have seen in the sub supplement industry in a very very long time I was so excited to talk

About this brand and to finally talk about something positive on my page imagine my shock and my disappointment when I actually read the ingredients and did a deep dive on some of these more specific so initially I went to try the matcha because I love matcha and this

Was my first red flag for those of you that can’t see it’s essentially the same size as a Skittle so for me this was a red flag because I know as somebody that literally has done manufacturing for these types of supplements before there’s only so much room where you can

Fit in these medicinal ingredients into this tiny little Gummy because the vast majority of these gummies need to be other things they need to be natural flavor sometimes gelatin and sugar and all these different things which is typically why high-end high quality supplements are in capsules and not made

Into gummies because you have to compromise essentially the efficacious dosing that you need to get the results that you want so then I decided to read a little bit more into it and I was extremely honestly shocked to see that Courtney Kardashian is engaging in something called proprietary Blends so

For those of you that don’t know this is very important so stick with me proprietary Blends are essentially when supplement companies will tell you there’s 100 mg of these three ingredients in our product but they don’t tell you the breakdown of how much of each ingredient is going into it

So this to me is extremely unethical it’s very dishonest I will never consume a supplement that has proprietary Blends because as a consumer it’s relevant to me if you are advertising a product that’s going to be helping my health I deserve to know the actual breakdown so

Just to give you like an example it would be like if I was selling you a bag and I said hi I’m going to sell you a bag it has gold in it it has diamonds and it has wrap poop and it’s 10 lb so

It’s going to be great but I’m not going to tell you how much gold how much diamonds and how much rat poop all you know is that it’s 10 lb of something in here would you buy that bag for me or would you be skeptical that me trying to

Make money is secretly putting 99% rat poop he goes on to talk about how proprietary Blends are not something that any supplement company should be engaging in and what he’s talking about just sounds like a company that’s trying to cut Corners if you go on the lemi website to actually investigate the

Ingredients label you can see when you look at lem’s sleep gummy that it says that they have 25 Mig of this proprietary herbal blend so what he’s bringing up is that you don’t know how much of the chamomile Elderberry or Lavender is exactly in these gummies and

This wasn’t even the only one of his concerns this was just the first one that he had with the product the next problem and I have let me chill here we have lemon bomb passion flour and goji berry so in total that’s 15 Mig for those of you that don’t know 15

Mg is an absolutely negligent amount of Botanicals that will have absolutely no effect on you whatsoever it’s BS I’m sorry I’m getting mad because this is really one of my biggest passions so that’s extremely frustrating to me and just to illustrate this even further because I’m a little bit Petty today I

Wasn’t able to get my hands on let me sleep because it was sold out it’s the same thing it’s a proprietary blend so I can’t tell you how much of each ingredient there is but can make an educated assumption that it’s probably evenly distributed so let’s just assume

That in let me sleep it’s 5 Mig of chamomile would you like to see what 5 migs of chamomile is there you go I don’t know if you can really even see I don’t even know if this is like illustrating how small this is like compare it to a

Skittle that’s what you’re getting that is what you’re paying $50 for it’s absurd absurd so not only are you lying about the ingredients but you advertising something that isn’t actually going to have an effective result he also wanted to address the fact that people have said these products have worked for them

Which I will say I too have seen a lot of people say they tried let me and either can’t live without it now or just have really positive things to say about it and I’ve seen these comments just on random Tik toks that were not paid for

And so clearly he has seen it too and wanted to bring this up in addressing why this might happen I know people are going to say let me sleep work for me it helped me sleep that’s cuz it has a crap ton of melatonin in it first of all

There’s two reasons why that’s happening the first would be the placebo effect because let’s be honest it is in a beautiful package and it’s a nice experience so that’s going to enhance the placebo effect and so is other people’s explanations if you saw a review of IT where someone’s like it

Knocked me out psychologically that’s sort of suggested to your subconscious mind that that’s going to be the effect you’re going to experience and the next reason is that it’s encapsulated in sugar sugar glucose does have an ability to drive active ingredients into the cell in the end he

Also just calls out how the brand doesn’t align with Courtney at all because her whole Persona on their reality show is that she’s always talking about how she doesn’t want to consume any sugar everything has to be sugar-free she wants to be healthy she doesn’t want her kids to have any candy

Or sugar but her products are made with sugar which makes it really hard to believe that she would actually use her own product because consuming more than one gummy would equal out to be a lot of sugar the whole personal brand of Courtney Kardashian being sugar- free sugar- free

Gluten free WiFi free and then for you to have such a high sugar product was shocking to me before I bought these I had assumed it was going to be made out of stevia or something or or really anything other than cane sugar it’s cane sugar so the reason that I really don’t

Believe that Courtney Kardashian even consumes these products is that if it it was true and every morning she woke up and she took the serving size which is two gummies out of all 10 of these products that she sells that would be like 30 g of sugar right in the morning

I mean in hearing all of this can one really be surprised no honestly I’m more surprised to hear that the brand has been selling out and that it’s in all these stores and people have said that it’s worked for them obviously their marketing has been killing it and

They’ve been doing exactly what they’ve been hired to do but seriously for the price of these gummies and hearing that they are edly hardly doing anything for people it sounds more like what he’s described in the comments as premium Welter gummies but I want to know what

You guys think about this whole thing have you tried out lemie due to all the hype and fancy advertisements and what do you think about what has been exposed about leemy let me know all of your thoughts in the comments I love you guys

So much and I will talk to you in the next video bye Guys A