Beyoncé, Taylor Swift, Olivia Rodrigo, Selena Gomez, Hailey Bieber, Kylie Jenner, Jenna Ortega, Gabrielle Union. Ok, we might just be naming some of our favourite A-listers, but they’re also just a handful of the style icons that have all been spotted wearing the same bag in recent months – and it’s affordable enough for us all to get one too.
Aupen (pronounced Open) has become a total underdog in the fashion world, with their accessories being seen on the arm of every ‘it’ girl – whether a full-blown Hollywood legend, or our favourite TikTok influencers – and it hasn’t done a single big marketing campaign to make it happen.
But it all makes sense. The market for affordable luxury is booming, and in a time where we’re having to choose between Birkins and paying bills, mid-price fashion is having its moment.
The brand is only stocked on its own website, and has undergone a number of sell-out moments – whether it was at the hands of Taylor Swift being papped alongside Travis Kelce with their Nirvana bag, or Kylie Jenner strutting the streets with their structured Fearless bag.
Loud branding with logos plastered everywhere are being replaced by the quiet luxury trend, and this fits the bill well, if we may say so.
Aupen’s best-selling Nirvana bagAupen
What’s more, you don’t need a Selena Gomez-sized budget to get your hands on one either, with their most popular bags starting at a cool £275 ($350).
They don’t compromise on quality either, with the newest iteration of the in-demand Nirvana made from fine-grain leather certified by the Leather Working Group making up its slouchy silhouette complete with braided handle and gold charm detail. The perfect size for the office or the club, some might argue.
It’s built a loyal social media following too…
@erika.dwyer
Aupen Nirvana Bag unboxing, try on and what fits inside ✨ @AUPEN Official #fashion #handbag #whatfitsinmybag #unboxing #style #tryonhaul
@itscelesta
This is the Aupen Nirvana bag – she currently retails for $340 and this was seen on Taylor Swift, Selena Gomez, Emily Blunt & more! They recently redesigned this to be calfskin (I think it used to be vegan leather). However, just FYI they do have a 7 day return policy and an $80 return fee! #aupen #designerhandbag #handbagunboxing #affordableluxury #taylorswift #affordablefashion #CapCut
@jen.outfits
It’s safe to say this is my new go to dressy handbag 🤪 #aupenbag #outfitinspo #stylingoutfits #taylorswift #handbag
And how could we forget the famous faces that brought it to the forefront of our wish lists?
Hailey Bieber
Hailey wears the Purpose bag in Noir.
Kylie Jenner
Kylie wears the Fearless bag in Noir Black.
Emily Blunt
Emily wears the Nirvana bag in Noir.
Lindsay LohanBeyoncé
Beyoncé wears the Purpose bag in Noir.
Selena Gomez
Selena wears the Nirvana bag in Noir.
Lady Gaga
Lady Gaga wears the Nirvana bag in Noir.
Olivia Rodrigo
Olivia wears the Nirvana bag in Crocodile.
Charli XCX
Charli wears the Nirvana bag in Noir.
Priyanka Chopra-Jonas
Priyanka Chopra-Jonas wears the Nirvana bag in Olive.
Anya Taylor-Joy
Anya wears the Nirvana bag in Snow.
So, can we all agree that you no longer have to spend a fortune to style yourself like your favourite celebrities? Consider us fans.
Why not read…
Every outfit inside Meghan Markle’s $170,000 wardrobe for new Netflix show
Everything wrong with the PrettyLittleThing rebrand, according to TikTok
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