Founded by Prince William and the Royal Foundation, the Earthshot Awards provides £1 million each to five innovators, so that they can pursue a project designed to combat climate change. Each winner is chosen to focus on a specific “Earthshot,” or area of need: protecting and restoring nature, purifying the water, reducing waste, cleaning the oceans and, more broadly, “fix our climate.”
While the big news and celebrity cameos may garner more attention, I’d argue that Kate’s video is crucial for showing the heart behind their mission, albeit indirectly. It highlights the couple’s genuine passion for preserving our planet, all underscored by Kate’s decision to dedicate the holiday to it—and her taking the time to write a personal message to go with it.