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    1. Good for her! She's gonna still be a part of rhode being CCO and head of innovation while also being an advisor to elf now.

    2. It goes to show what suckers consumers are to buy a very basic product that sells similarly for $3 wholesale a pop. Millennial mania, label conscious, addicted, social media junkies will make average posers rich, just because they are connected with a Bieber or Baldwin, but have done really nothing to show for it. Basically a 2 1/2 year company proves what I’m saying. It should be called “Fools R Us”…😂👏👏

    3. E.L.F. clearly doesn’t realize Gen Z only buys because of the person behind it, Justin. Now that ELF bought it. It will slowly fade from the consumers who buy into posers. It’s an easy formula to understand. Gen Z are poser happy…There’s similar products out there that are much cheaper, same thing.

    4. Making her success on the name& hard work of the 2 people who founded Rhode clothing line.
      They refused her wish to buy the name, so Hailey bulldozed her way in. Leading them to ruin. Why support that?

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