Tom Holland has been announced as Prada’s new global ambassador and the face of its new men’s fragrance, ‘Prada Paradigme’.

I love him and want all good things for him.

As the mom of a teenager, tho, it seems that that is a big fragrance market if my local Sephora is any indication. A younger face is a good move.

For anyone interested:

>Discover Paradigme, the new masculine scent from Prada. This is a fragrance that defies traditional norms of perfumery by evoking thoughts. It reimagines self-esteem as curiosity, power as softness, and success as the liberty to design your very own patterns. A scent that adopts a new way of being, acting, and thinking. Prada toys with words and offers a masculine counterpart to our iconic women’s fragrance: Paradoxe. Our master perfumers aspire to pave the way for a new approach in perfumery. It is well evident in the design of the fragrance in the unique-shaped inverted pyramid, symbolizing the signature iconic Prada Triangle.

>An Aromatic, Floral and Amber fragrance with top notes of Peruvian Balsam, Benzoin Resin, and Guaiac Wood, followed by middle notes of Green Geranium Bourbon and Rose, and base notes of Calabrian Bergamot and Musk.

I might check this one out, unless it’s insanely expensive.

I don’t think i’ve ever seen perfume ad pictures with a woman whose face was allowed to be this unedited / real