Why Sydney Sweeney Says She’s Not Discussing American Eagle Campaign | E! News

    Why Sydney Sweeney says she’s not discussing her American Eagle Jeans campaign at the Toronto International Film Festival. Ahead of Sydney’s arrival at the fest on September 5th, she revealed her goal to focus solely on Christy, her new biopic about boxer Christy Martin and avoid discussions of her controversial American Eagle jeans ad. She tells Vanity Fair in an interview published September 4th, “I am here to support my movie and the people involved in making it. I’m not there to talk about jeans.” She adds, “The movie is about Christy, and that’s what I’ll be here to talk about.” While the 27-year-old may be hopeful to keep the conversation centered on her film about the boxer set to make its world premiere at the fest, fans are eager to hear her take on the Sydney Sweeney Has Great Jeans campaign, which was released in July and played with the words jeans and jeans while referencing hair and eye color, with Sydney declaring her jeans are blue. Though Sydney, who recently started casually dating music mogul Scooter Braun, has yet to address the controversy, American Eagle responded to the uproar last month by standing their ground. The company wrote in an Instagram statement August 1st. Sydney Sweeney has Great Jeans is and always was about the jeans. Her jeans, her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence their way. Great jeans look good on everyone. [Music]

    When Sydney Sweeney attends the Toronto International Film Festival 2025, she won’t discuss her controversial American Eagle jeans ad. Instead, she’ll focus on her new film ‘Christy’ about famed boxer Christy Martin. While the 27-year-old may be hopeful to keep the conversation centered on her film about the boxer—set to make its world premiere at TIFF—fans are eager to hear her take on the “Sydney Sweeney Has Great Jeans” campaign, which was released in July and played with the homophones “jeans” and “genes.”
    Full Story: https://www.eonline.com/news/1422059/tiff-2025-sydney-sweeney-wont-discuss-american-eagle?query=american

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    13 Comments

    1. When Sydney Sweeney attends the Toronto International Film Festival 2025, she won't discuss her controversial American Eagle jeans ad. Instead, she'll focus on her new film 'Christy' about famed boxer Christy Martin

    2. I think a lot of people look over the fact that this ad was inspired by an incredibly problematic (p3do) ad that Brooke Shields did when she was 15 for Calvin Klein jeans. It sexualized her and also had the same “she has great jeans” messaging as well. Brooke shields in an interview as an adult even said how problematic that ad was and didn’t realize what she was doing or saying until she was older.

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