For context: a year ago Simu Liu called out a Quebec Canadian company on Dragon's Den for cultural appropriation of Boba. They claimed they radically re-invented boba (they didn't).

    Since the scandal, they originally promised to do better. Except, they've pretty much done worse:

    • Removed all mention of Taiwan on their site's About page
    • No mention of Taiwan or origins of boba on product labels/marketing/socials
    • Continue claiming they're the first to mass market boba and re-invent it to be healthier.
    • Removed their original apology

    Sigh…

    Disappointingly, it looks like the company has continued to grow and reach more shelves.

    Posted by teshima_muse

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