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    1. PlentyDrawer on

      He’s not wrong at all. There’s a lot I don’t connect with at all when it comes to pop culture and the popularity of influencers is one of them.

    2. Most successful influencers are just good at marketing, and that is unironically a necessity today even if you ARE talented. So imo it makes sense that people who are only good at marketing can get popular, even if they have nothing to back it up.

    3. Accurate-Time3726 on

      My first reaction to reading this is that you don’t have to be talented to be entertaining. Influencers who are relatable can get a ton of hits and views but I don’t necessarily think that’s bad.

      Then I remember that weird Clav dude or whatever the fuck his name is exists, and I agree with Sir Paul.

    4. Btw I think the big sudden hype regarding MJ’s biopic among young people (mostly those were born after his death) somehow has to do with young ppl discovering that people like them (MJ, Paul,..) actually had to work hard to be that famous

      Unlike nowadays with people farting into a mic and getting followers

    5. MissusCrispyCole on

      “It makes you sound very old fashioned…which I am” …. Well it makes the two of us, Paul.

    6. SallyJones17 on

      I guess I understand where he is coming from, but I also think it underestimates how difficult it really is to achieve “billions of hits and views” based on nothing but a crafted personality and being interesting (or retable) enough that people are more enamored with you than someone who is “particularly talented”. I would argue there is talent and a whole lot of effort in becoming influencers than people (traditionally famous or not) realize.

    7. I am old-fashioned that way, and half your age Paul. Which is still old for the target audience of most influencers…

      (I know Paul will not read this, but you never really know, do you?)

    8. TonioSantana1992 on

      Same could be said about music artist, playboi Carti is a major artist but he is the most talentless person I have ever heard in my life

    9. Maleficent_Phase_698 on

      We’ve been having this discussion for a long time when it comes to socialites and now it’s about influencers.

      Convincing people to pay attention to you again and again (and making money from it) is a talent and skill and yall can stay mad about it. If it was easy then anyone could do it. Some get famous but most don’t. Sometimes it’s luck but many people worked very hard for their following.

      I always feel like since a lot of influencers are women that there’s misogyny attached to the “talentless” accusations.

      Another definition of Talent: general intelligence or mental power **:** [**ABILITY**](https://www.merriam-webster.com/dictionary/ability)

    10. I show my age when I realize David Letterman’s Stupid Human Tricks has become mainstream entertainment

    11. Maester_Bates on

      I am half his age and I will never understand why anyone would enjoy the ‘content’ that influencers make.

    12. MixedMediaModok on

      Those types of artists have always existed but time has a way of filtering out the mediocre. Look at the top billboard charts from decades ago, a lot of those people are just forgotten by most people despite being fairly “popular” back then.

    13. I think he is underestimating their talent: providing entertainment. Much of it I don’t like, but people wouldn’t subscribe if they weren’t entertained or found the influencer interesting in some way.

    14. YetAnotherFaceless on

      Not everybody has the musical genius to wear tight pants on TV before the Kinks can show up. 

    15. Time to name and shame talentless but famous influencers then lol. Who’s in the Top 10?

    16. Well, he’s right, but… he’s missing the point.

      I’m not watching some random influencer because they are the most talented person on the planet at some skill. The world isn’t a talent show or a competition, and it’s foolish for people to think it is.

      We watch some folks because they are funny, or interesting, or yes, pretty/handsome. It’s not a crime for us to just enjoy someone for some characteristic that appeals to us, even if it’s not a person at the pinnacle of some talent, right?

      We are all just trying to get by. If a lot of us like watching something simple and casual because that person appeals to us or just gives us a bit of joy… that’s perfectly fine by me.