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    Everlane sold itself as the ethical alternative to fast fashion. Then Shein came calling
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    Everlane sold itself as the ethical alternative to fast fashion. Then Shein came calling


    Everlane sold itself as the ethical alternative to fast fashion. Then Shein came calling

    Posted by theindependentonline

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    14 Comments

    1. Kooky-Blueberry-5352 on

      So many brands that still have fast fashion mind sets, but with much better marketing.

    2. DrFranFine on

      It’s just so absurdly hard to find quality clothes these days and I’m just so tired

    3. interpol-interpol on

      everlane was union busting way back in 2019/2020 so this comes as no surprise to me; their supposed ethics was really primarily a marketing strategy. the brand may have originally launched with good intentions (remember choosing your price?) but that was a long, long time ago.

    4. succubamf on

      Last year I made the decision to only buy secondhand unless it was underwear, bras, and event specific clothing. Best decision I ever made and feels good to keep clothing out of landfills.

    5. lamorie on

      I had no idea they even had that branding. Just went in a few times because they opened at a mall near me and always felt sticker shock. I guess I would have understood the process more if I knew it was ethical or sustainable but so much for that now.

    6. Lokaji on

      Buying clothes lately has been an exercise in frustration. Too many clothes have ugly patterns or have design elements that I hate. (Smocking and tiers are the biggest offenders.) I am at the point that I am seriously considering learning to sew.

    7. Radiant_Duck_4727 on

      I have seen the estimate that there is already enough clothing in existence to dress the human race for the next six generations. I buy mostly second-hand, one reason being the eco-cost, but also because usually the clothes have already been worn & washed so I won’t be surprised by laundry shrinkage, etc. Not to mention it is usually cheaper, there is less decision fatigue, etc.

    8. allegedcrow on

      I stopped buying from Everlane a while ago because it got too expensive for me, and their affordable tees started to become way less affordable. But this is a real shame. I loved their tees and sweaters. The article mentions “other ethical, minimalist clothing retailers”, like Quince, but if anyone has any other recommendations, I’d appreciate it.

    9. luna1uvgood on

      I feel like a lot of companies that advertised themselves as ethical are becoming more fast fashion-esque now. Lucy & Yak is another one.

    10. misimalu on

      I’m a Gen Xer who’s still not over Body Shop selling out to L’Oreal for $1billion 20 years ago.

    11. BakedBrie1993 on

      I only shopped there for pants. Happy to shop elsewhere.

      Pants are the only thing I struggle to source as a curvy plus sized girlie. Shoes, jeans, underwear, bras, and swimsuits are the only things I still buy new.

      The rest is thrifted. And I’m so glad there is a plus size thrift store in NYC. What I do wish is more thrift stores would separate out their plus size clothes. It’s discouraging to have to sift through so much stock that isn’t for curvy bodies.

    12. MonaMonaMo on

      I gave up on them couple of years back. Either way, I learned now to repair clothes and make my own as well.

      Not cheaper, but definately more rewarding 

    14. WearingCoats on

      This is just another brand that got seduced and then sucked dry by private equity. None of this shocks me. They took PE capital in 2020 and now they have to pay the piper after probably taking (or being beholden to) a bunch of shit advice from their own investors.