Former music manager Sharon Osbourne is a fan of an AI song with far-right political links (Picture: Tommaso Boddi/WireImage)
Sharon Osbourne has declared herself a fan of an AI-generated song on Instagram by a fictitious rapper linked to a far-right political party.
The former X Factor judge and widow of Black Sabbath star Ozzy Osbourne – who managed her husband and other musical acts – responded ‘Love love this song’ in January when it was first posted.
However, the track This is England is entirely AI-generated and ‘performed’ by musician and influencer Danny Bones – who doesn’t exist.
It was also posted in collaboration with The Node Project, which was confirmed to have undertaken paid work for Ben Habib’s Advance UK, a far-right party, after an investigation from Novara Media and the Bureau of Investigative Journalism.
Her show of support for the fake Bones has recently emerged after Osbourne, 73, declared she would be attending a Tommy Robinson rally later this month that’s been organised to oppose immigration.
The fake Danny Bones is a white young man with a shaved head, who we see walking down a high street in jeans, boots and a bomber jacket, and past people of varying ethnicities.
She posted that she ‘loved’ the song earlier this year, which has emerged further since her plans to attend a Tommy Robinson rally (Picture: Getty)
This is England is performed by fictitious rapper Danny Bones (Picture: Instagram)
Behind him, there are flags from countries including Pakistan, Palestine, Nigeria and South Africa strung up, as he sings the lyrics: ‘Everywhere you look you see a British flag flying / I hate to confess that I’m seeing pride die in England.’
‘This is England, don’t ask why / Why I’m England, ‘til I die,’ Bones continues as he’s then seen leading a crowd of white men carrying St George’s cross flags and Union Jacks, some with their fists raised.
Elsewhere in the song, Bones claims ‘benefits are rampant, the borders are opening’, adding: ‘Services crumbling, taxes are rising, no free speech while the gov [sic.] bring their lies in.’
In March, Danny Bones songs had already racked up nearly three million views across Instagram, TikTok and YouTube – and according to the character’s Instagram account, there is an album called Slopaganda releasing on May 8 including songs titled Yookay and Broken Britain.
He’s a creation of shadowy agency the Node Project – who have worked with far-right party Advance UK (Picture: Instagram/@thenodeproject/@officialdannybones)
The Bones character account also called Osbourne ‘a patriot’ on Instagram Stories for her show of support last night, while her initial comment attracted 3,433 likes.
When Osbourne was criticised in the comments for being married to Ozzy but ‘promoting right-wing AI slop’, the Node Project’s account responded: ‘She likes the song which is about Britain’s issues as well as English pride. It’s not that deep brother.’
Osbourne, who was widowed when her rocker husband died last July aged 76, was dropped last month by Centrepoint after she expressed her support for Tommy Robinson’s rally.
She had previously supported the homelessness charity on its Omaze campaign to raise money by encouraging the public to enter a sweepstake to win a luxury house, filming ads with her daughter, Kelly Osbourne.
Sharon was dropped by homelessness charity Centrepoint earlier this year for her remarks (Picture: JMEnternational/Getty Images)
However, a spokesperson for Centrepoint said they had ‘no plans’ to work together again in the future, adding: ‘Political activity like this runs counter to our values and our long history of supporting young people regardless of their background, religion or ethnicity.
‘If we want young people to thrive in this country, then we need to ensure our society continues to allow them to live without fear and to access the opportunities they need to start education or work and leave homelessness behind.’
In response to a request for comment, a spokesperson for The Node Project told Metro: ‘We’re massive fans of Ozzy Osbourne, so when Sharon Osbourne commented on our This is England post saying she loved the song, it genuinely meant a lot.
‘We support Sharon. She was open about attending the UTK march, and she shouldn’t be penalised for expressing a lawful personal position. Her being dropped by Centrepoint reflects a wider issue around free speech and free expression.
The former X Factor judge also famously managed husband Ozzy’s career as well as other musical acts including Motörhead (Picture: Getty)
‘People will disagree, but that shouldn’t determine whether someone is able to work or contribute.’
The spokesperson went on to add that free speech and expression were ‘at the core of what we’re building with Danny Bones and The Node Project’ with an aim to ‘create space for voices that feel ignored, without filtering them to fit what’s considered acceptable’.
They also clarified there was ‘no affiliation, no funding, and no ongoing relationship’ with the Advance UK political party.
‘They approached us in February with a job, and we delivered it, as we would for any client,’ the spokesperson added.
‘Danny Bones sits at the centre of that vision. We’re seeing over 15 million organic views a month, with no label backing and no paid promotion, which reflects how strongly the message is connecting.’
Centrepoint cut ties with Osbourne after the likes of Kneecap took a stand against her, with the Irish group calling to ‘Free Palestine’ and saying ‘F**k Israel’ while performing at Coachella in 2025.
Demanding that their visas be revoked as a result, Osbourne said their set featured ‘projections of anti-Israel messages and hate speech’ and branded the trio ‘uneducated’.
Right-wing activist Tommy Robinson’s anti-immigration march is set to take place later this month (Picture: Getty)
Then, once she confirmed her appearance at the far-right rally, Kneecap made it known how they felt, writing simply on X: ‘F**k @MrsSOsbourne’.
The Unite the Kingdom rally, planned to happen in London on May 16, follows right-wing activist Robinson’s – real name Stephen Yaxley-Lennon – September protest, which was attended by between 110,000 and 150,000 people.
It was the largest far-right rally of its type in British history.
Robinson is one of the most prominent far-right activists in the UK, founding the English Defence League and serving as its leader from 2009 to 2013. He is known for expressing opposition to Islam and immigration.
Osbourne is yet to comment further on her plans to attend the rally or the backlash she has received.
Metro has contacted reps for Sharon Osbourne and the Node Project for comment.
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